Why your business needs Intentional Branding
Starting any business is hard and there are so many things you have to think about before you can launch it smoothly. It is tempting for small business owners to quickly gloss over branding because they just want to get on with their business.
These might sound familiar to you: “I’ll invest in building a brand once I am up and running” or “I just need a logo to get started” - they are common mindsets among small business owners. While you feel like you’re saving time now, not being intentional with your brand from the start may cause you more headaches in the long run.
Some business owners jump straight into a launch with just a simple logo. Others might invest a little more to make it “pretty”. But what really matters is how your brand resonates with your audience and how it is able to effectively communicate what you stand for and what you are all about. It isn’t just designing a logo and calling it a day.
What’s so special about Intentional Branding?
Branding is more than a set of pleasing visuals. It is the interface between you and your audience. Having a visual story that ties in meaningfully with your unique offerings and values is key in putting your message out authentically and effectively.
Embarking on the process of intentional branding helps in cutting out all the clutter and noise that gets in the way of putting your truest story out there in the market. It focuses inward and intentionally takes the time to dig deeper, so you can make the right choices for your business. Try asking yourself these beyond-the-surface questions:
“Why are you here? Who are you here for?”
“How do your products or services solve a problem or add value to your customer’s life?
“How do you want to make your audience feel when they interact with your brand?”
Finding the answers to such questions will help you get clear about how you do your business and who you serve. Doing so will empower you with a stronger and clearer direction as a business owner.
How can Intentional Branding help your business?
1) Gaining clarity from within
First of all, intentional branding stems from a clarity of your brand’s values from within. Beyond an aesthetic that looks pretty on the surface, an intentional brand design conveys the meaning and purpose behind your brand. Hence, it is important to understand the WHYs of your business and how that will shape its visual identity. This clarity will help us to stay focused on your values (instead of our competitors) and outline a strategy that will guide all the choices you’ll make in your business.
2) Building resonance with your audience
An intentional brand is one with a visual identity that feels personal to and resonates with your people. Creating a cohesive and consistent brand experience that speaks to your audience’s aspirations is key in building meaningful connections with them. With a clear understanding on you audience’s wants, we can curate a compelling visual identity that feels relatable to them, while ensuring that all the brand elements work together to reinforce your brand’s values.
3) Emphasizing empowerment and growth
An intentional brand is one that grows with you as your business develops and expands. It is able to adapt as you take on new ventures in your business. Having an intentional brand design ensures that the message relayed through your visual identity is enduring, so you have the flexibility and confidence to grow your brand through the years.
After reading all this, you now know that intentional branding goes far beyond making your brand a bunch of pretty designs. Clarity in one’s own brand identity is an asset that stands the test of time and empowers you to confidently grow your business and serve your people the best you can. Are you ready to go deep and create a meaningful and intentional brand?
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