The Blome Experience
At Blome Design Co., I help conscious lifestyle business owners provide a heartfelt brand experience that resonates with their audience.
Likewise, your experience with Blome is equally important to me. I want to make sure that your investment is well-spent and you receive a wholesome 1:1 creative experience with me.
My design approach is rooted in my core values of authenticity, intentionality and essentialism. And here is how these values play out within the full Blome Experience:
Authenticity
I’m not here to just design a pretty brand. But I invite you to discover the heart of your business, so you can find alignment and have the clarity & confidence from within.
I want you to take courage and be willing to dive deep into your story and business, so we can create a brand that truly highlights your passion and purpose.
Intentionality
I believe that design is impactful when it is loaded with meaning and purpose. I will help you think and make strategic decisions by asking the right questions, so I can create a cohesive brand identity that delivers your unique story.
I’ll also go the extra mile to make sure that you are guided throughout our time working together.
Essentialism
Essentialism is a step up from just creating a minimalist design. It is being "purposefully minimal" with the design.
It is designing smarter and using less to do more, so you can communicate effectively and establish a memorable, lasting brand experience that resonates deeply with your audience.
Services
01Blooming
BEST FOR: more than 3 years, product-based business.A strategic, product-led branding + packaging design service to turn your product ideas into memorable brand experiences. This package includes:
Creative Strategy
In-depth discovery into your brand's heart and audience which serves as foundation for our project + market analysis to determine a distinct position for your product in the market. This includes: a client questionnaire, 120mins 1:1 strategy workshop, packaging format & market analysis, and and a Creative Strategy Document, outlining your core values, audience, brand positioning and creative vision to move our project forward.
Full Brand Identity
Conceptualization & development of visual brand identity with product at the center. The full brand identity includes: primary logo, secondary logo, brand marks, tagline lockups, type system, and color palette. You will also see mockups to help you envision how the brand concept would work in real life.
Product Packaging
Your packaging is your prime spot to showcase your identity. We will focus on packaging concepts, container format, labels, outer packaging and expand the chosen packaging concept into product ranges.
Refinements
2 collaborative rounds of refinements on the brand identity and moving packaging design into the dieline.
Brand Style Guide + Print-Ready Artwork
A comprehensive guide to show you how to best use your new brand identity. You will also receive a package of all the brand elements in ready-to-use formats (digital and print) and artworked packaging files for commercial printing.
Brand Collaterals
Each business has different ways to connect with their audience, you can pick 2 collateral items that work best for your business.
02Budding
BEST FOR: new - LESS THAN 3 yearS, product or service-based business.An intentional branding service to take your budding brand to the next level or to start a new brand with a strong root. This package includes:
Creative Strategy
In-depth discovery into your brand's heart and audience which help us shape a unique position for you brand. This includes: a client questionnaire, 90mins 1:1 strategy session, and a Creative Strategy Document, outlining your core values, audience, brand positioning and creative vision to move our project forward.
Basic Brand Identity
Conceptualization and development of visual brand elements that are cohesive and flexible, so they can easily grow with your business. The brand elements are primary logo, secondary logo, brand marks, type system, and color palette. You will also see mockups to help you envision how the brand concept would work in real life.
Refinements
2 collaborative rounds of refinements.
Brand Style Guide
A comprehensive guide to show you how to best use your new brand identity. You will also receive a package of all the brand elements in ready-to-use formats (digital and print).
Brand Collaterals
Each business has different ways to connect with their audience, you can pick 2 collateral items that work best for your business.
03Seedling
best for: new, product or service-based business.A visual brand audit to help your new business sprout. We will evaluate your brand’s alignment, positioning, and visual implementation. This package includes:
Pre-call questionnaire
We want to get the most out of our Audit session, so it is important to set the right intention & get the priority right by filling in a client questionnaire.
2-hour Visual Brand Audit
An in-depth, 1:1 Brand Audit session over Zoom. We will evaluate your brand's alignment with your values & vision, brand positioning, current brand visual style and how to improve. You will also receive the recording of the audit session for future reference.
Actionable Tips
You will be provided with an Audit Worksheet so you can put your thoughts and notes during the audit as well as receive THREE actionable tips to move your business forward.
À la carte Brand Collaterals
An add-on service to elevate your brand experience in both print and digital environments. Here are some possible collaterals:
Business card design, stationery design (thank you cards, stickers, tags, stamps), branded tissue paper, branded mailer pouch or mailer box, brochure or other marketing materials.*
Digital
Social media templates (Instagram, Facebook or Pinterest), blog templates, wesbite landing page mockup, or digital banners.*
*This is not a definitive list. If you have a specific collateral item in mind, please let me know.
A peek into my design process
I understand that brand + packaging design is a big investment of time, energy, and resources. You probably want to know what you’re getting into before you start your design journey with me.
1. Intro Call
Upon sending the client application form, you will be invited to schedule an Intro Call with me. It is typically a 30-min call and will help us both get a better understanding of the project scope and process. It'll also help us see if we are a good fit for each other.
2. Custom Proposal & Onboarding
You will receive a custom proposal outlining 2-3 different packages so you can choose the best option for you. Once you approve the proposal, you can book your spot by signing the contract and paying the deposit.
3. Brand Discovery
Now the fun begins! Together, we'll dive deep into your business and ideal audience through the client questionnaire and 1:1 strategy call. Then, I'll create a Creative Strategy Document which we'll use as a base for all the rationale behind the brand design. This step is essential to make sure that we're on the same page and to guide us through the rest of the design process.
4. Design & Refine
I will explore, refine and present a well thought-out design concept. This allows me to go in-depth and present the best, most succint option for you, so you can get a full picture of the brand.
This phase includes 2 collaborative refinements to make sure that the final brand concept works for you and your audience.
5. Launch
You have gone through so much and that confidence is definitely building up. I will provide you with the brand package and a Brand Style Guide to equip you for the big reveal. All you have to do now is to share it with the world and perhaps pop open a bottle of champagne!
See what past clients have said
“I feel guided throughout all this process. I appreciated everything Vina had done for my brand. She is very smart and has many experiences, so I was very lucky to have Vina for my designer for my brand. I was able to make my strategy clear and I know what I have to do now.”
— Hiromi Fujikawa, Atelier ShukaWhy invest in branding?
A good brand is built based on strategy, clarity, and confidence from within. It is about knowing exactly why you do what you do, who you are serving, and how to position your brand in the market.
Branding is so much more than a logo. A logo is merely a symbol, but a brand is a story that connects emotionally with your audience. It is all about how they feel about what you do.
Ready to kick-start your branding journey?
Visit FAQs for FURTHER questions you might haveTake me to FAQs page